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Del Webb pitchman promotes `lifestyles'
By Nick Haley
Real Estate Writer
When Sean Patrick joined Del Webb Corp. five years ago, his job was to promote Sun City Summerlin, an age-qualified community he was 21 years too young to join. The public relations specialist, at the time 34 years old and the father of two small children, became the pitchman for an active lifestyle intended for his parents' generation.
"As long as you have a good understanding of your audience, you can handle public relations for just about anything," Patrick said. "The first thing we in public relations ask ourselves is `Who is our audience?' Once in a while, we learn a hard lesson when we don't answer this question correctly."
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