2001 Retail 2

4. Policy - All Classifications

a. Local retail rates apply to advertisers that maintain a permanent store, office or outlet within Clark County, Nevada, through which goods or services are sold directly to the general public on a regularly scheduled basis. A local street address and local phone number are required in the advertisement to qualify for retail rates. Multiple signature, wholesale or distributor advertisers should request a Co-op Advertising Rate Card. All local retail rates are non-commissionable.

b. Newspapers shall not be liable for any error in or any omission of any advertisement published or ordered to be published hereunder unless a proof of such advertisement is requested by Advertiser and said proof returned to Newspapers' office by deadline with such error or correction plainly noted or in the event Newspapers fail to publish an advertisement as requested by Advertiser, and are notified of such omission. Newspapers shall (1) in the case of error duly noted, prorate the cost of the advertisement in such proportion as the space occupied by the noted error bears to the whole space occupied by such advertisement , or (2) in the case of omission, publish the advertisement in the next possible issue unless requested otherwise by Advertiser. Newspapers' liability is LIMITED to that activity noted in this paragraph and, in no event, shall Newspapers be liable for any general, special, or consequential damages whatsoever. Claims for adjustments occasioned by any error or omission must be made no later than 30 days after the publication date on which the error or omission occurred.

c. Reproduction materials for illustrations must be supplied at Advertisers own expense. Newspapers will furnish art from its illustration services at no charge to Advertiser. Return of reproduction material must be requested by Advertiser. Material will be held for no more than 30 days. Artwork furnished to Newspapers is at advertisers own risk. Newspapers shall not be liable for replacement costs of lost materials.

d. Composition charges may be made for excessive changes on proof from original copy, ads set and held for release if not run within 30 days and ads set and cancelled.

e. All advertising is accepted subject to the approval of the Newspapers, who at all times shall have the right to revise or reject in whole or in part any advertisement which the Newspapers determine is not consistent with the best interests and policy of the Newspapers.

f. Brokered advertising is not acceptable.

g. Advertiser represents that all advertising copy is truthful and not misleading. Advertiser shall indemnify and hold Newspapers harmless from any claim against Newspapers arising out of or in connection with publication of advertising (except for modifications made by Newspapers without Advertiser's approval) including, but not limited to, claims for libel, invasion of privacy, commercial appropriation of one's name or likeness, copyright infringement, trademark, trade name or patent infringement, commercial defamation, false advertising, or any other claim whether based in tort or contract, or on account of any state or federal statute, including state and federal deceptive trade practices acts. If Advertiser claims copyright ownership in any of the advertising published, Advertiser must include proper notice of its copyright claim in the body of the advertisement, otherwise copyright ownership shall remain in Newspapers.

h. For additional Policies and Regulations, see paragraph 13, "Copy and Contract Regulations."

i. On applicable holidays the Review-Journal and Sun are published as a combined edition. Combination or Sunday rates apply to these dates.

j. Errors resulting from changes after deadline are not the liability of the Newspapers.

5. Local Display Advertising Rates

A Daily Combination inch is one that appears in both daily Newspapers without change, and counts as one inch toward contract space fulfillment. Combination advertisements may originate in either the morning Review-Journal or the afternoon Sun, but must appear in the next edition of the other newspaper to qualify for the Daily Combination rate. Weekday combination insertions must conclude by the Friday afternoon edition of the calendar week.

Advertising appearing in the Review-Journal only, Sun only, Daily Combination, NEON, Saturday and Sunday is added together to determine contract level for any given contract period.

Non-Contract Open Rates

Daily Combo, Saturday & Holidays	Review- Journal	Sun	Sunday
$91.82	$79.80	$55.75	$109.64

Monthly Earned Contract Rates

Contract requires minimum 10 column inches each calendar month for six consecutive months. Advertisers not fulfilling six month commitment will be rebilled at non-contract open rates. All rates are per column inch.

Col. In. Per Month	Daily Combo, Saturday, Holidays	Review- Journal	Sun	Sunday
10"	$81.22	$64.78	$46.30	$89.69
18"	$70.44	$55.63	$42.67	$77.45
30"	$69.38	$55.12	$41.40	$76.66
55"	$66.86	$54.08	$38.13	$75.15
100"	$66.04	$53.67	$37.24	$74.37
150"	$65.11	$52.84	$37.17	$73.61
225"	$64.33	$52.21	$36.33	$72.35
375"	$63.22	$51.27	$35.46	$71.28
500"	$61.91	$50.23	$35.01	$69.75
750"	$60.66	$49.10	$34.57	$68.22
1500"	$58.67	$47.43	$33.40	$65.93

Non-Contract NEON Open Rates

Daily Combo	Review-Journal
$93.66	$81.40

Monthly Earned NEON Contract Rates

Col. Inches Per Month	Daily Combo	Review- Journal
10"	$82.88	$66.10
18"	$71.88	$56.77
30"	$70.80	$56.24
55"	$68.22	$55.18
100"	$67.39	$54.77
150"	$66.44	$53.92
225"	$65.64	$53.28
375"	$64.51	$52.32
500"	$63.17	$51.26
750"	$61.90	$50.10
1,500"	$59.87	$48.40

Annual Bulk Space Contract Rates

Minimum number of column inches to be used within a 12-month period. All rates are per column inch.

Col. In. Per Year	Daily Combo, Saturday & Holidays	Review- Journal	Sun	Sunday	Preprint Rate Bracket*

2,500"	$65.11	$52.84	$36.96	$73.61	N/A
5,000"	$62.60	$51.01	$35.18	$71.11	N/A
10,000"	$59.46	$48.68	$33.85	$67.86	12-time
15,000"	$58.94	$47.94	$33.13	$66.71	24-time
20,000"	$58.35	$47.22	$32.34	$65.67	24-time
25,000"	$57.67	$46.49	$31.81	$65.48	24-time
30,000"	$56.82	$45.86	$41.70	$63.23	48-time
40,000"	$56.06	$45.47	$30.27	$62.87	48-time
50,000"	$54.44	$44.33	$29.41	$61.34	72-time
60,000"	$52.64	$43.29	$28.50	$59.81	96-time
70,000"	$51.14	$42.47	$25.38	$59.02	108-time
80,000"	$49.68	$38.84	$22.98	$55.21	132-time